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Frequently asked Questions
Our cost per thousand impressions (CPM) ranges from $15 to $40, depending on the channel and time of placement. This competitive pricing ensures affordable access to premium audiences.
Yes, the minimum spending requirement is $1000. This allows businesses of all sizes to access our advertising platform while maintaining flexibility in their budget.
Digital TV advertising refers to promotional content delivered through internet-connected television platforms, such as streaming services and smart TVs. Unlike traditional TV advertising, which broadcasts the same ad to all viewers of a particular channel, digital TV advertising allows for targeted delivery based on viewer data. This means advertisers can reach specific demographics, interests, and behaviors, making campaigns more efficient and personalized. Additionally, digital TV ads often provide measurable analytics, enabling advertisers to track engagement and adjust strategies in real-time.
Digital TV advertising offers several advantages for businesses:
Precise Targeting: Utilizing viewer data allows for ads to be shown to specific audiences based on demographics, interests, and viewing habits, increasing the relevance and effectiveness of the campaigns.
Cost-Effectiveness: Digital platforms often provide more affordable options compared to traditional TV advertising, with flexible budgeting and pricing models such as cost-per-thousand impressions (CPM).
Measurable Results: Advanced analytics tools enable businesses to track key performance indicators (KPIs) like website conversions and engagement rates, allowing for data-driven decision-making and optimization of ad spend.
Enhanced Engagement: Interactive ad formats and the ability to integrate with other digital marketing channels can lead to higher viewer engagement and brand recall.
Measuring the success of digital TV advertising campaigns involves analyzing various metrics to assess performance:
Impressions and Reach: Track the number of times your ad is displayed and the unique number of viewers who have seen it.
Engagement Rates: Monitor interactions such as clicks, video completions, and other viewer actions that indicate interest.
Conversion Rates: Evaluate the percentage of viewers who take a desired action post-ad exposure, such as visiting your website or making a purchase.
Return on Investment (ROI): Calculate the revenue generated from the campaign relative to its cost to determine profitability.
Utilizing these metrics helps in understanding the effectiveness of your campaigns and provides insights for future optimization.