Frequency Capping
Smart Reach, Zero Overkill
Avoid Ad Fatigue With Smart Limits
Nobody wants to see the same ad five times in a row — and now they won’t. Frequency capping allows you to control how often your ad appears to the same viewer within a given time frame. This ensures your brand stays fresh, not intrusive, maintaining a better user experience and preventing wasted impressions. It’s how you stay visible without being annoying.
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Protect Your Budget — and Your Brand
Overexposure doesn’t just burn through your budget — it can damage your brand. Our system lets you set frequency limits per user, per day, or per campaign, giving you full control. This keeps your reach wide, your reputation strong, and your spend efficient. Especially on CTV, frequency control is critical to getting the balance right.
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