Interest Targeting
Reach Viewers Based on What They Love
Show Ads People Actually Care About
Interest-based targeting lets you reach viewers who already care about your category — from sneakerheads and gaming fans to frequent travelers and beauty enthusiasts. Instead of casting a wide net, you deliver your message directly to those who are more likely to engage, remember, and convert. By aligning your ad content with their passions, you're not just interrupting — you're adding value.
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Boost Performance With Relevance
The more relevant your ads are, the better they perform. Interest targeting ensures your CTV campaigns land with audiences who are genuinely more receptive. This leads to stronger view-through rates, increased click activity, and ultimately better ROI. Plus, with real-time data and fine-tuned controls, you can adapt your targeting to emerging trends and seasonal interest shifts — automatically or on demand.
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