How to Target the Right Audience with CTV Ads

In today’s fragmented media landscape, standing out is harder than ever. While social media ads have long been a go-to for digital marketers, Connected TV (CTV) advertising is quickly proving to be a more powerful driver of brand recall — and the data backs it up.

The Power of the Big Screen

CTV ads appear on large TV screens in a lean-back environment where viewers are more engaged and less distracted. Unlike the scrollable chaos of social media feeds, CTV creates an immersive experience that makes ads more memorable.

Higher Completion Rates

With skippable ads dominating social platforms, many messages never reach completion. In contrast, CTV ads — especially on premium platforms like Hulu, Netflix, or Disney+ — are typically non-skippable, leading to significantly higher ad completion rates and better message retention.

Less Ad Fatigue, More Impact

Social media users are bombarded with an endless stream of ads, creating fatigue and tuning out. CTV platforms run fewer ads per hour, meaning your brand has a better chance to be seen, heard, and remembered.

Brand Recall by the Numbers

A recent study by Innovid and Kantar found that CTV ads deliver up to 47% higher unaided brand recall compared to the same campaign run on social media. That means viewers are more likely to remember your brand — even without being prompted.

Precision Meets Storytelling

CTV combines the data-driven precision of digital with the storytelling power of television. You can target specific audiences based on behavior and demographics while still delivering rich, narrative-driven content that resonates deeply.

Final Takeaway:
If brand recall is a key metric for your campaign, CTV advertising is no longer optional — it’s essential. At CTV-Ads.com, we specialize in hands-off campaign management across top platforms like Netflix, Hulu, Amazon Prime, and Disney+. Let us help you make your brand unforgettable.

Ready to boost your recall rate?
Visit CTV-Ads.com to get started.

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